Cookies Policy

Last updated: 23 January 2026

This Cookies Policy explains how ValueMyBusiness (the “Website”, “Tool”, “Service”, “we”, “us”, or “our”) uses cookies and similar technologies when you visit or use our Website.

This Cookies Policy should be read together with our Privacy Policy and Terms & Conditions.

1) What Are Cookies?

Cookies are small text files placed on your device (computer, phone, tablet) when you visit a website. Cookies allow a website (or third-party services used by that website) to recognise your device and store certain information.

Cookies can be:

• First-party cookies: set by the Website you are visiting
• Third-party cookies: set by other websites/services (e.g., Google)
• Session cookies: deleted when you close your browser
• Persistent cookies: remain until they expire or you delete them

In addition to cookies, we and our service providers may use similar technologies, such as:

• pixels / tags
• SDKs
• local storage and session storage
• device identifiers and browser signals

For simplicity, we refer to all of these as “cookies” in this policy.

2) Why We Use Cookies

We use cookies and similar technologies to:

• help the Website function properly
• understand how visitors use the Website (analytics)
• improve the Website’s performance, usability, and design
• detect technical issues and measure error rates
• understand which pages/features are most helpful

We do not use cookies to:

• sell your personal data
• run behavioural advertising campaigns
• build marketing profiles about you
• target you with personalised ads

However, third-party tools we use (such as Google Analytics) may process data in ways described in their own documentation and policies.

3) Types of Cookies We Use

A) Strictly Necessary Cookies

These cookies are essential for the Website to work and cannot be switched off via the Website because they are required for core functionality and security.

Strictly necessary cookies may be used to:

• remember cookie consent preferences
• keep the Website secure and stable
• prevent abuse (e.g., malicious traffic or automated attacks)

Legal basis (UK/EU): These cookies are used because they are necessary for the operation of the Website.

B) Analytics Cookies (Google Analytics 4)

We use Google Analytics 4 (“GA4”), a web analytics service provided by Google.

GA4 helps us understand how visitors interact with the Website, for example:

• number of visitors
• pages viewed
• time spent on pages
• device type (desktop/mobile)
• general location (approximate, non-precise)
• referral sources (e.g., direct, search engines)
• interactions such as button clicks or navigation patterns

We use these insights to improve the Website and user experience.

Important: Analytics cookies are not strictly necessary and may require your consent depending on your location and applicable law.

4) Google Analytics 4 (GA4) — Key Information

4.1 Who Provides GA4?

Google Analytics 4 is provided by:

Google LLC and/or its affiliates (part of Alphabet Inc.)

Depending on data processing and storage, your information may also be processed by other Google entities (including outside the UK/EU).

4.2 What Data GA4 May Collect

When enabled, GA4 may collect the following data automatically:

• IP address (generally processed to derive approximate location; may not be stored in full form depending on configuration)
• device information (model, OS, browser type)
• language and regional settings
• pages visited and navigation behaviour
• event data (e.g., page_view, session_start)
• approximate geolocation (derived from IP address)
• timestamps and interaction metrics
• referral URLs and campaign identifiers (if applicable)

GA4 uses a combination of cookies, identifiers, and browser/device signals to produce analytics reporting.

We do not intentionally request or upload special category data (such as health data, religious beliefs, ethnicity, political opinions) into GA4.

4.3 What GA4 Cookies Are Typically Used?

GA4 commonly uses cookies such as:

• _ga (used to distinguish users)
• _ga_<container-id> (used to persist session state)

The exact cookies may vary depending on your browser, device, configuration, and updates made by Google.

4.4 Data Retention

Analytics data collected via GA4 may be retained for a period set in our GA4 settings (e.g., 2 months / 14 months), subject to Google’s platform options.

We may change retention settings from time to time to support security, analytics integrity, and performance monitoring.

4.5 International Transfers

Because Google operates globally, GA4 data may be processed outside the UK and/or European Economic Area (EEA), including in countries that may not provide the same level of data protection.

Where required, Google uses safeguards such as:

• Standard Contractual Clauses (SCCs)
• other compliance mechanisms supported by Google

For more information, please refer to Google’s documentation and privacy materials.

5) Consent and Cookie Controls

5.1 Cookie Consent

Where required by law, we will request your consent before placing analytics cookies (GA4) on your device.

If you do not provide consent:

• GA4 analytics cookies should not be activated, and
• the Website remains available to use (unless we explicitly state otherwise)

We may record your cookie preference choice using a strictly necessary mechanism so we can respect your selection in future visits.

5.2 How to Change or Withdraw Consent

You can withdraw or change your cookie preferences at any time by:

• adjusting your browser cookie settings (see Section 6), and/or
• clearing cookies stored on your device, and/or
• using any cookie settings mechanism we make available on the Website (if implemented)

Please note: If you delete cookies or use a different device/browser, you may need to set your cookie preferences again.

6) Managing Cookies Through Your Browser

Most browsers allow you to:

• view cookies stored on your device
• delete cookies
• block cookies from specific websites
• block all cookies
• clear cookies when you close the browser

Instructions vary by browser. You can typically find cookie controls in your browser settings under “Privacy” or “Security”.

If you disable cookies, some parts of the Website may not function correctly.

7) Google Analytics Opt-Out Options

In addition to cookie controls, you can opt out of Google Analytics in various ways, including:

• installing the Google Analytics Opt-out Browser Add-on (where available)
• using browser settings or privacy tools to block analytics scripts
• enabling browser features such as “Do Not Track” (note: not all services honour it)

We do not control Google’s opt-out tools, availability, or performance.

8) Do Not Track (DNT)

Some browsers include a “Do Not Track” (DNT) feature. At present, there is no universal standard for interpreting DNT signals.

Unless otherwise stated, the Website may not automatically respond to DNT signals.

9) Updates to This Cookies Policy

We may update this Cookies Policy at any time to reflect changes to:

• the Website
• our cookie usage
• Google Analytics configuration
• legal or regulatory guidance

The “Last updated” date at the top of this page will show when it was most recently changed.

Your continued use of the Website after changes are posted means you acknowledge the updated policy.

10) Contact

If you have questions about this Cookies Policy or our use of cookies, you can contact us at:

Email: support@valuemybusiness.app